Success stories
Hey there! I’m Jessica Glace — a strategist, storyteller, and brand builder. I believe great content sits at the intersection of clarity, creativity, and empathy. The best work earns attention, respects its audience, and moves people to act, not just scroll past.
Project
Launching the Curiosity Current: A Market Research Podcast from aytm
Background
Mission:
Launch a branded podcast to increase awareness and position the company as a thought leader in market research and consumer insights.
Challenges:
Gaining buy-in for a new content channel in a saturated market, with limited internal bandwidth and high competition for attention.
Solution:
Built a strategic case for repurposing long-form content, aligned stakeholders, and led launch with a clear editorial vision. Partnered externally to scale production while keeping internal lift lean.
Results
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Ranked Top 50 marketing podcast within first month
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Sustained 20% MoM growth in downloads and followers
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Scaled from bi-weekly to weekly episodes after 3 months
Project
Partnering with Revlon to explore the Sephora Kid trend
Background
Mission:
Deepen a key client relationship and support ABM efforts through a co-branded research initiative on the emerging “Sephora Kids” trend, positioning both brands as thought leaders while creating high-value, multi-use content.
Challenge:
Develop a meaningful co-branded content asset that delivered value to the client, created buzz, and generated qualified demand — all within tight timelines and a competitive media landscape.
Solution:
Led strategy, narrative framing, and execution of a trend-driven research study in partnership with Revlon. Repurposed findings into a conference session, live webinar, blog content, and social media campaigns to extend reach and relevance.
Results
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Secured earned media coverage for both brands
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Drove 400+ qualified leads over six months
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Strengthened strategic relationship with Revlon
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Positioned aytm as a credible voice in next-gen consumer trends
Project
Bringing an Employee Advocacy program to aytm
Background
Mission:
Build brand awareness and credibility by empowering internal subject matter experts to amplify content, elevate their personal brands, and expand reach beyond owned channels.
Challenges:
Launch a new program from scratch, including strategy, tooling, content mix, and SME engagement, in a way that felt authentic, scalable, and aligned with brand goals.
Solution:
Developed and led the employee advocacy strategy from the ground up. Partnered with internal SMEs to shape their personal content voices, integrated branded and non-branded content, and launched using EveryoneSocial as the core platform to streamline and track distribution.
Results
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Achieved 1142% increase in total social reach in the first 60 days post-launch
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Enabled subject matter experts to grow their networks and presence while supporting brand goals
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Created a repeatable model for social amplification that balanced brand voice with individual authenticity
Project
Quantifying the ROI of the Agilence Analytics platform
Background
Mission:
Quantify the ROI of Agilence’s platform through third-party research to support sales enablement, strengthen customer trust, and enhance brand credibility.
Challenge:
Coordinate with an external research firm to conduct qualitative interviews with ten enterprise clients, ensuring accurate data collection and analysis and presenting it in a trustworthy way for use in public promotion and sales enablement.
Solution:
Led the initiative by collaborating with Drive Research to design and execute the study. Oversaw the promotion of the final report across PR channels, sales materials, and marketing campaigns.
Results
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Verified an average annual ROI of 3,318% for customers, with a payback period averaging 38 days.
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Utilized the report as a key sales enablement tool, contributing to a 22% increase in proposal-to-closed/won conversion rates.
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Enhanced Agilence’s market position as a leader in loss prevention analytics.
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